The ChatGPT visibility checklist

By Sultan Javed · November 5, 2026 · Updated November 7, 2026

This checklist helps ChatGPT and other AI tools find, read and recommend your business. Work through it one line at a time. Most checks take less than an hour.

In short: Be easy to reach, easy to read and the same everywhere. Then test what AI says about you.

Can AI reach your site?

• Your robots.txt does not block the AI crawlers you want.
• Your firewall does not block normal bots.
• Your pages load without needing a login or pop up.

Can AI read your facts?

• Prices, services, hours and policies are in plain text, not images.
• Each key page answers its main question in the first two lines.
• Key pages have a short FAQ.
• Your site has an llms.txt file listing key pages.

Do your details match?

• Your name, address and phone are the same on your site, Google and social profiles.
• Your About page says who runs the business.

Have you tested it?

• Ask ChatGPT and Perplexity five questions your buyers ask. Save the answers. Repeat each month.

Want us to run this for you? See AI search optimization. For stores, also see eCommerce SEO.

Frequently asked questions

What is llms.txt?

A simple text file at your site root that lists your key pages and short summaries for AI tools.

How often should I test AI answers?

Once a month is a good start.

Is this the same as SEO?

It builds on SEO. Good SEO makes these checks easier.

Written by Sultan Javed, founder of SJ Clicks.

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